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Testimonials

"Lara is like the best of both worlds. She understands the due diligence of business operations but also inspires creativity and innovation. As someone who works with her on the Operations side, she is an awesome partner in getting it done. Whatever it is, she makes it work. In Lara, we trust."
Christina Jang, Operations Manager at Starz

"Lara is strategic, thoughtful, and innovative in her approach in not only interactive design, but also the creative sphere of marketing and the business of an organization from end-to-end. Her methodic curiosity for the work, and passion for change that drives innovation-- is the type of person everyone needs to have on their team!"
Kimberly Homer, Brand Director of Growth Marketing at Starz

"Lara is an exceptional leader. She is organized, efficient, collaborative, and creative. She is a great strategist and fosters an environment that encourages growth and innovation. I enjoy working with her. From an ops perspective she is on top of every project her team works on and ensures that deliverables are met. On a personal note, she is a joy and makes work fun! She is a force!"
Abby Rodgers, Operations Coordinator at Starz

"This summer, I had the privilege of interning with Lara. I really admire her ability to foresee emerging trends years in advance. Lara excels in encouraging her employees to think critically and push beyond superficial ideas. Her guidance was invaluable in my professional development."
Sade Korbieh, Lionsgate Summer 2023 Internship Program with USC

"Just so you know, it has been such a pleasure working for you and being on your team!"
Andre Gonzales, Full Stack Engineer at Starz, Direct Report

"THANK YOU SO MUCH for getting everything through today. There's already such a major improvement in our turnaround and that is a direct result of you bringing some order. Thank you so much for thinking it all through and being collaborative in the process."
Supervisor Feedback, SVP Brand and Creative at Starz

"Lara, you were great and I feel you had great ideas, a clear strategic perspective and appreciated how you kept all of us accountable."
Roxana Munoz, Director of Originals Marketing at Starz

"Thank you for everything, Lara. I really feel like we work well together and have pushed these projects to a new level. I have learned a lot from you."
Nick Weber, Lead Front-end Developer, Direct Report

"It's been really wonderful working with you and Nick. I genuinely mean this - you two have been the most proactive team I have ever worked with to get a major overhaul on an FYC site and completed it in record time. You've really brought STARZ up a notch and surpassed the industry standard with the FYC site."
Sarah Bellante, Executive Director of Awards at Starz

"Like the slogan "When E F Hutton Talks, People Listen". When Lara Talks, People Listen. Lara earns trust in any room and has done that by her ability to listen to all the voices in a room and then distill and articulate main points in such a way that the path forward is evident. She is a natural leader."
Katherine Powell, Senior TPM at Amazon

"Lara is awesome at breaking through the noise of conflicting POVs about a CX to offer a simple, data-driven answer. I've valued Lara's feedback in meetings discussing particularly thorny CX issues, particularly in the privacy space. Her feedback rarely needs to be solicited; rather, she offers it freely and ensures she is at the table for CX discussions."
Peer Feedback, Senior Manager at Amazon

"Ideation, thinking big, creative customer-centric design, a unique perspective. *Thinking outside the box.* Lara is great at imagining what the world could - and should - be, and thinking through design problems both large and small."
Peer Feedback, Principal at Amazon

"Lara's super power is her ability to earn trust of others. Her doors are always open for casual or work conversations. She is open to feedback and looking at ways to improve the quality of her teams deliverables. She is clear in her communication about ownership/team boundaries which brings clarity and helps projects move ahead faster."
Peer Feedback, Product Manager at Amazon

"Lara's super power is to hire and develop the best. Everyone has weakness, but she always can find their strength, and encourage them. These encourages help enlarge their advantages and make them do better! Thanks for her help, I built self-confidence gradually."
Peer Feedback, SDM at Amazon

"Lara always puts real customers first. Period. She demonstrates backbone and is not afraid to speak up if she feels processes, decisions or solutions are sub-optimal. When seeking a solution, she is effectively curious and dives deep enough to learn and deliver results with speed."
Stakeholder Feedback, Product Owner at Amazon

"When approaching a problem with her partners, Lara is inquisitive, asking hard questions while maintaining a feeling that a true partnership is being developed. With Lara, I know that she is always trying to achieve the best outcome for the customer."
Stakeholder Feedback, Product Owner at Amazon

"Lara runs a kick-ass design org that is well respected by engineering teams. They raise the bar on the quality of our features and customers are better off for it!"
Stakeholder Feedback, Software Engineer at Amazon

"Lara is a great team builder and leader. You can tell that she is intentional in each of her actions especially when hiring. She thinks long term, has a true vision for her product and team. Futurist."
Direct Report Feedback, Designer at Amazon

"Lara is a visionary and knows how to mobilize and motivate the right people in the right way to see that vision through."
Direct Report Feedback, Designer at Amazon

"First, a HUGE *THANK YOU* to everyone for your hard work to bring this Sprint 1 delivery to a close. The Microsoft Japan account team’s response to our demo and video was “SUPER AWESOME”. No, really, those exact words. We should be really proud of this!"
Client Feedback, Senior Program Manager at Microsoft

"ThumbsUp. Great job helping them dig in to the emotional impact and look and feel of the app. It was obvious they thought it was an important goal for their company but hadn't thought how to apply that to the app specifically."
Peer Feedback, Senior Program Manager at Microsoft

"THANK YOU all for the work that you put into the RFI response, as many of you have heard time and time again from the account team their feedback just kept getting better and better on the quality that was put into the response. Again Awesome job team!!! I really hope this leads to follow-on work with this team, what a great project it would be to work on."
Mike Erickson, Principle Program Manager at Microsoft

"Lara and Team, I wanted to thank you all for the coordination and time you spent providing the presentation and demo to the CSM team and customers. I know you all have an extremely busy schedule and I appreciate the time you put into the event. I'm hopeful that this has inspired members of our team to reach out to you in the future for opportunities to partner in future engagements with our customer base."
Ben Gibbons, Business Manager, Customer Success at Microsoft

"Thank you for coming all the way to Niigata! Oyanagi members were very satisfied with the project so far."
Yusuke Ishikawa, Consultant at Microsoft Enterprise Services, Japan

"I had the great pleasure to work with Lara during her time at ESPN, especially when Lara founded the Disney Emerging Technology Committee. Lara brought people from very different parts of the company together—including us from the tech and imagineering side—and created space for real innovation. I always appreciated how Lara combined creative vision with an understanding of technology. We also looked at design ideas beyond sports and media—for example in the toy industry—and I was really impressed how Lara could always connect the dots between storytelling, interaction, and product design. Lara has this rare energy that inspires teams and makes complex topics feel exciting and possible. A true creative leader, and I learned a lot from her."
Stefan Mangold, Group Leader and Senior Research Scientists at Disney Research Labs, Zürich

"I was fortunate to work with Lara whilst she was establishing and leading the Disney-wide Emerging Technology Committee that I took part in, when she was with ESPN. It was mutually a high point for us in the context of Lara overseeing and myself winning two 'Best of Disney Innovation' Awards in 2016 and 2017. I was even more impressed with her following further ascent to lead Creative Direction on Amazon Alexa Engine and Hololens. A most effective enabler of production vision I hope to work with her again in future."
Kenny Mitchell, Research Head at Disney Research Labs, Edinburgh UK

"I just wanted to thank you for organizing the amazing Best of Disney event in LA! I learned so much about the latest technology innovation in disney and expanded my idea of what is possible."
Ricardo Melgoza, Manager of Global Production Operations at Disney Interactive

"Lara Sasaran did an excellent job organizing an incredibly informative, collaborative and inspiring event. I feel fortunate getting the chance to participate. I hope this becomes a trend, and we see more of Best of disney and similar showcasing events."
Cj Barker, Principal Software Architect at Disney

"The key reason for the success of the Emerging Technology Group monthly roundtables was Lara. She exhibited both deep knowledge and broad connections to subjects and experts in those fields. Moreover, she is just inspiring to work with. On my short list of people I would love working with again, Lara ranks at the top."
Daniel Konopacki, Pixie Dust Engineer at Disney Advanced Technology

"I came away from Best of disney incredibly inspired and was amazed at the vast innovation and creativity we have across the teams!! This was a great event for sharing and I hope it becomes an annual event!!"
Eric Lippke, VP of Engineering Services at Disney Studios

"Thank you for the honor to present at Best of disney. It was a great day! And thank you so much for all your patience and help in prepping my presentation with the Getty. Congratulations on such a successful inaugural event!"
Kristen McCormick, Manager of Art Collections and Exhibitions at Disney

"When Disney had a new creative directive, they were caught in a challenging place of trying to build an infrastructure to support their creative vision. Lara was instrumental in finding and vetting new cutting edge technologies, such as ours at Adventr, to deliver the exact specifications needed, far faster and more cost effectively, making it a win-win situation for all those involved."
Devo Harris, CEO at Adventr

"What more can I say but thank you. You have believed in CollegeGameday.com from the beginning and championed it like it was on the level of an NFL-type site. I can't say enough what it has meant to me to have you along with me to build and grow this site. In many ways we wouldn't be here without you. Thank you!"
Emeka Ofodile, VP Sports Marketing and Business Strategist at ESPN

"Thanks very much for all your hard work on Fan Feast. It was great to see Mike and Kenny out of their normal 'studio home' and at a diner in Plainville. Whether it was the content Mike and Kenny were delivering, the graphics (all the way down to the check promoting ESPN.com's involvement) or the cameo appearances from Lou and Buck, each day brought something fun, unique, and memorable. Thanks for producing such a great SportsCenter series."
Mark Gross, SVP and Executive Producer at ESPN

"Lara pushes me as a designer to think outside the box with every project that I am assigned. She has a drive for coming up with new, innovative ways to serve sports fans and collaborating various ideas from our team to do so. I am constantly challenged under her guidance to find the best solutions and execute them well. Her confidence is a quality that communicates her leadership, which is much needed in the case of decision making and influences others to do the same."
Direct Report Feedback, Designer at ESPN

"Lara is a very creative designer and an organized, clear leader. She asks the right questions and is able to accurately prioritize the many projects her groups are assigned. She's always respectful, diligent, and on-deadline. She motivates her group to do things that haven't been done and to try to tell stories in new ways. She encourages and educates editors about different ways to relay information."
Internal Client Feedback, Senior Editor at ESPN

"Lara's key strength is immediately recognizing the key issues and challenges around a specific project. She quickly picks up the vision/expectations of the client and just as quickly reacts with solutions, new ideas, and creative thinking. Lara is also keenly aware of the product she works on and how people interact with it. She always keeps this in mind when developing new features."
Management Feedback, Senior Director at ESPN

"Lara not only challenged me as a designer, she helped me find my creative voice and taught me how to translate my inner vision into a design language that I could share. Her award-winning accomplishments and successes on both small- and large-scale creative initiatives at ESPN speak volumes to her talent as an art director. She is a confident leader, who adeptly communicates her vision through bold, innovative, creative solutions that create an emotional connection."
Scott Walker, Senior UX/UI Designer at ESPN, Direct Report

"I worked directly with Lara on the launch of a newly branded digital experience within ESPN.com specifically designed for high school students. She was an innovative leader who easily took charge and inspired a talented young team. Lara made extra effort to establish a creative direction so that it would stand out and appeal to a younger audience. In her day-to-day work, I always admired how she pushed the envelope of status quo and challenged her peers and senior leadership to avoid complacency."
Gabrielle Paese, Deputy International Editor at ESPN

"Lara's attention to detail, understanding of current technologies, and development of new systems make her a force to be reckoned with. She inspires her teams to create quality through her leadership."
Ryan Ondriezek, Design Intern at ESPN, Direct Report

"Amazing. I didn't know you could do that with video!"
John Papanek, Editor-at-Large at ESPN

"The Beijing package is great. I've never seen anything like that before on our site. Well done."
John Walsh, Executive Editor at ESPN

"We need more people that think like you."
John Skipper, President at ESPN

"During a shift in demand for ESPN’s creative team in the midst of a redesign, I was brought in as a resource from Primacy to work under Lara. Her in-depth direction of ESPN’s infrastructure made the creative and on-boarding processes highly efficient. Lara's creative and technical vision not only created a smooth and successful environment, but even led one of my projects to an unexpected Emmy Win!"
Nick Manning, Art Director at Primacy, Direct Report

"Only Lara could see the potential of bringing ESPN, one of the leaders in world-wide communication, in contact with the ATLAS Experiment at CERN, a world-wide collaboration of particle physicists. But, now we aim to dramatically improve our ability to bring the thrill of scientific discovery to a global audience more effectively than ever."
Steven Goldfarb, Physicist at CERN, ATLAS Experiment

"The continuous iteration and feedback from ESPN's creative team enabled our projects to be grounded in a real market, retain its ability to be fresh and innovative, yet tested to withstand the rigors of the web and broadcast media."
Jerome Arul, Industrial Design Student at RISD

"All our thanks go to our consistently amazing RISD students and to ESPN for their time and generosity. ESPN did not just act as the client, but as co-faculty. It was a true collaborative effort and the end result exceeded all of our expectations."
Oren Sherman, Professor at RISD

"The studio (ESPN+RISD) was one of my first trial runs in applying the problem solving I had built up the last few years; and a month after, when I had the time and distance with which to process it, it was an eye-opener."
Hannah Hahn, Graphic Design Student at RISD

"Lara, Thank you so much for taking time to meet with Andrew and his classmates. They are busy at work on his film... You encouraged and inspired his crew and they are very grateful. So am I!"
Earl Miller, U.S. Ambassador at US Department of State

"Your involvement for the exhibit at AUVSI included development of the Visual Product Model which highlighted all elements within the exhibit. You were a key player in the exhibit design and development of 3D images for graphic panels and screen savers, and editing of movies. Your talent contributed to the end result, a class-act exhibit. This major event required intense planning and execution that could not have been accomplished without the dedication of a creative, innovative, and talented team."
Maggie Macfarlane, Business Development at Lockheed Martin Aeronautics

Lara Sasaran

Lara is a Principal Consultant and Executive Leader at the intersection of storytelling, design, emerging technology, innovation, spatial context, and global cultural engagement, Lara has spent her career shaping forward-thinking initiatives, identifying new growth opportunities, and leading world-class organizations for some of the world’s most iconic organizations — including Disney Studios, Imagineering, ESPN, Lockheed Martin, Starz/Lionsgate+, Amazon, Microsoft — as well as advising senior leadership and startup founders. Lara is known for building from the ground up, blending strategic vision with hands-on creative execution to guide companies through digital transformation and deliver award-winning experiences that connect deeply with audiences, differentiate brands in future-focused markets, and push the boundaries of possibility.

Throughout her career, Lara has led multidisciplinary teams in creating innovative digital products, advancing multimedia platforms, owning and productizing EPSN’s first wide-screen video player, scaling interactive experiences and content, and driving breakthrough brand experiences and partnerships and award-winning original programming across digital, social, and emerging platforms. At ESPN, she served as an Emmy award-winning Art Director, pioneering cross-platform storytelling and fan engagement for major franchises including 30 for 30, The ESPYs, College Gameday, X Games, and SportsNation. In 2008, she produced a ESPN.com’s documentary for the Beijing Olympic Games in partnership with Iron Bound Films. Her work extended beyond sports, collaborating with Walt Disney Imagineering on next-generation theme park experiences and developing immersive sports and fitness game concepts like ActivateD. She founded Disney’s Emerging Technology Community to connect Research and Development, creative, consumer products, and content production teams across the Disney companies, and later curated the inaugural Best of Disney: Innovation event, showcasing innovations from Disney Research, Pixar, Marvel, Lucasfilm, Disney Animation, Disney Studios, ESPN, ILM, ABC, Imagineering, The Getty, and beyond.

At Amazon, Lara stood up the first design organization dedicated to Alexa Engine’s Core Services and Operating System, shaping a future-facing strategy for AI-driven experiences including voice profiles, personalized media, adaptive prompting, and smart ecosystem integration. At Microsoft, she co-led global creative strategy for HoloLens, driving business transformation and product innovation through augmented reality solutions for enterprise clients. Earlier in her career, Lara worked at Lockheed Martin’s Skunk Works division, where she combined design, engineering, and storytelling to develop cutting-edge 3D applications, immersive trade show experiences, and conceptual aircraft visualization and simulation tools. This foundation in advanced systems and experimental design continues to inform her approach to creative problem-solving.

In parallel to her corporate roles, Lara has dedicated significant time to outreach, cultural diplomacy, and mentorship. As a diplomatic guest of the U.S. Consulate in Johannesburg, she advised on youth engagement strategies, mentored emerging filmmakers, and collaborated with educators on curriculum design. She established a partnership with CERN that resulted in a series of talks and collaborations across ESPN and Disney's R&D organizations. She guest lectured, critiqued, mentored interns, and led Hackathons at/from institutions including the Rhode Island School of Design, Ghetto Film School, USC, and Stanford’s d.school. She consulted for nonprofit initiatives such as Boston’s Disaster Accountability Project, Moving Architects, TedxYale, and TED Women. As a result, ethics in business, design as future-making, and meaningful cultural impact is often the skeleton to her processes for creative transformation.

A connector of disciplines and people, Lara is passionate about fostering collaboration and cross-functionality between creative, research, and technical teams to shape high-performance environments that inspire innovation, breaking the boundaries of storytelling and human connection, and championing partnership across industries as brands collide.

Lara is a graduate of Drexel University and UCLA’s Producers Program. She participated in an AFS foreign exchange to Germany, which inspired her love for travel, international partnership, and cultural diplomacy. She won several Sports Emmy Awards and is a member of the Academy’s Emerging Media Programming Peer Group: sharing her perspective through mentoring, thought leadership, and industry collaboration on new creative technologies.

Additional Accolades: Clio Entertainment Silver Award, Clio Entertainment Bronze Award, 4 Sports Emmy Awards, 6 Sports Emmy Nominations, 5 Webby Awards, 2 Webby Nominations, 6 Webby People's Voice Awards, 14 Webby Honorees, 7 EPpy Awards, New York Press Photographers Award, Silver Mark Award, Livingston Award Finalist, Military Reporters & Editors Annual Award, 2 Lockheed Martin Spot Awards for Leadership, Lockheed Martin Spot Award for Innovation, and 3 Lockheed Martin Special Recognition Awards for Team Accomplishment.